Adrian Leaman
adrian leaman is entering the Great South Run 2011. Race is in October so training starts now!
The latest Android devices load Web pages 52 percent faster than Apple’s iPhone 4, according to a new study released today from Blaze Software.
To determine which device loaded Web pages faster, Blaze took over 45,000 measurements on sites optimized for the mobile experience and on non-mobile sites. Not good news for Adrian Leaman who is an iPhone obsessive!
Android finished loading a Web page faster on 84 percent of the 1,000 websites tested. The study found that even with significant JavaScript performance gains in the latest Apple iOS 4.3 release and Google Android 2.3 releases, these improvements made no measurable difference on the actual page load times of the sites tested.
“We were very surprised by the results”, said Guy Podjarny, Blaze CTO and Co-Founder.
“We assumed that it would be closer race and that the latest JavaScript speed improvements would have a more material impact on performance. The fact that Android beat iPhone by such a large margin was not expected”.
Other highlights from the study include:
*Out of the 1000 test sites, 175 had a website customized for mobile. On average, mobile websites were loaded in 2.062 seconds, compared to 2.857 – a significant 39% gap. The difference was even greater on iPhone, where mobile sites were 66% faster (2.085 vs. 3.463). On Android, mobile sites were only 8% faster (2.024 vs 2.180).
*Comparing iPhone 4.3 and 4.2 yielded practically identical results. iPhone 4.3 was faster on 51% of the sites, but was 2% slower on average, with a median load of 3.253 seconds vs. 3.182 seconds on iPhone 4.2.
*On mobile sites, Android was only 3% faster, with a median load time of 2.085 seconds vs. iPhone’s 2.024 – effectively the same. On non-mobile sites, Android was 59% faster, with an average load time of 2.180 seconds compared to 3.463 seconds on iPhone
Part One From Adrian Leaman
1.) Use a clear layout and navigation.
Your website layout and navigation play a critical role in
capturing attention and pulling visitors deeper into your
site. If your navigation comfortably guides the visitor
through your website or landing page, it will be natural
for them to stick around. On the flip side, if your layout is
distracting or confusing to the visitor, they will probably
leave in a hurry.
To test your website navigation and layout, pretend
you are a new prospect and ask yourself the following
questions. (Or better yet, find someone who has never
seen your site and ask them to answer these questions.)
• Where do your eyes go first?
• What is the most important thing on the page?
• Where do you think you are supposed to go next?
• Are there any distracting or confusing menu items or
links that are tempting you to click on them?
Adrian Leaman has seen this news: A ruling Thursday in Europe’s Court of Justice could have wide-reaching implications for online advertising.
Judges confirmed that companies using competitors’ names as Internet advertising keywords are not infringing European trademark laws. This news will be a major boost to Google’s revenue-generating Adwords service.
The decision follows a long-running battle between Google and trademark owners. Thursday’s case involved temporary cabin maker Portakabin and its competitor Primakabin. Primakabin chose the keywords ‘portakabin’, ‘portacabin’, ‘portokabin’ and ‘portocabin’ as its search terms for Google Adwords. The last three variations were chosen so that internet users searching for the company would not miss Primakabin’s ad due to a minor spelling mistake.
The judgment by the Luxembourg-based court, Europe’s highest legal authority, accepted that when a user searches Google on the basis of one or more words, the search engine will display the sites which appear to best correspond to those words. It further allowed that customers of Google’s paid-for Adwords service may choose whichever words they want, within reason, without infringing trademark law.
The court ruling upholds a precedent set by the Google-Louis Vuitton case, when the latter claimed that its brand name triggered ads for companies selling counterfeit Louis Vuitton goods. The court in that case found that if Internet service providers were “neutral” about the content, then trademark law was not infringed.
Adrian Leaman thinks this is good news